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On this page I am going to teach you exactly what
to do to become a Successful Email Marketer. In other words this is an
Email Marketing Course.
Email Marketing is simply sending email
advertisements to promote a product, service, or opportunity. An email
program or application is used to perform the task and it is usually
referred to as software if the application is installed on a computer
or a script if it is installed on a server.
Some email applications also function as an
autoresponder. An autoresponder is often used to immediately provide
information to prospects and then to follow-up with them at preset time
intervals. An autoresponder is also used to confirm subscriptions,
process unsubscribe requests and other list activities such as
processing bounces (emails that were not delivered) and allowing people
on your list to edit their contact information.
The most successful Internet Marketers admit that
they make the MAJORITY of their income through Email Marketing using
autoresponders. If you
are marketing online and do not use Email Marketing with an
autoresponder- you are losing income... GUARANTEED!
Click below
for more information on Autoresponders
Autoresponders
If you have done any research at all on internet
marketing then you have heard this statement: "The Secret is in the
List". That statement is true. When it comes to
making money online the most important thing that a successful marketer
has is their BUYERS
list! Therefore, if YOU want to be a successful online
marketer, then YOU should be building your own Buyers list. Building
your Buyers list should be a never ending process. The larger your
Buyers list, the greater the income potential! So you should always be
building your Buyers list and sending offers to them.
I
am going to reveal the fastest and least expensive method to build your
own Buyers list. All that you have to do is to get the necessary tools
and follow my instructions. I am going to reveal the method and the
ENTIRE Process to you now!
After you finish this Email Marketing
Course you will be able
to make an informed decision about whether or not you want to use this
method to build your Buyers list.
The fastest way to build your own Buyers list is to
build an Opt-In List first- by sending emails to the RIGHT people offering
them something for FREE. You can offer them a free
report, free ebook or free software. Send them to your squeeze page,
also known as a lead capture page and
have them to opt-in before you give them the freebie. Tell them on the
squeeze page to be sure to enter their correct email address since you
will be emailing the download link for their freebie. That will cut
down on the number of people entering a bad email address. You could
use a double opt-in process but if you do- your Opt-In List will not
grow as fast. People often leave their computer before they read the
confirmation email and they forget about it and then later the
confirmation email gets deleted.
It is important that the freebie have value and be
related to the product, service, or opportunity that you are promoting
on your squeeze page. For example, if the product or service that you
are selling is related to building an online business then you could
give people something that will help them to get more traffic to their
website. Click the link below for FREE Traffic
Software that will increase traffic
to any website! Use it to get more traffic to your squeeze page or
website and also use it as an incentive to build your Opt-In List.
FREE Traffic Software: CLICK
HERE!
Click below
for more information on Squeeze Pages
Squeeze Pages or Lead Capture Pages
The RIGHT
people to contact by email depends on your market or niche. Most of the
people who visit my website are involved in the Making Money Online
niche or market so that is the market I will focus on. People who are
already involved in an online income opportunity or the Making Money
Online market are the RIGHT
people or the Best Prospects to email in order to build your opt-in
list if you are in the Make Money Online market.
How do you find the
email addresses of online marketers?
Most of the email
lists that are being sold as
income opportunity or biz opp lists are worthless! List brokers who
sell crappy
lists are almost as low as the banksters and politicians who attempt to
run your life! I sell email lists but I am not like other list brokers.
Before, I sell an email list, I remove the duplicate email addresses.
Then I email the list and remove the undeliverable email addresses and
the email addresses of those who unsubscribed. I don't know of any
other list broker that does this. Do you? If you do, then send me the
link to their website because I would be interested in buying lists
from that list broker.
Click below for more
information on the Lists I Sell
Marketing Lists For Sale
The best way to find the prospects you need to
build your Buyers list is to use Data Harvesting software! You can
harvest thousands of online marketers email addresses, names, and phone
numbers with the right data harvesting software.
Is this legal you ask? Honestly, I am not an
attorney but I don't think that harvesting the data is illegal but how
you contact them could be illegal. However, so is speeding, stealing
and murder! You have a government that has stolen from you and given
your money to the banksters. You have a government that murdered its
own citizens on 9/11. So you will just have to decide whether or not
you are going to obey all of their stupid laws and let them control
you. Times are tough and are only going to get tougher. You need an
advantage to make it through these tough times and having RESPONSIVE
email lists is one MAJOR advantage! The main thing that you need to
know is how to build a Buyers list without getting into trouble and I
am going to teach you how to do it!
Online marketers are used to sending and receiving
email ads so they are unlikely to report you for spam unless you
continue to email them after they have requested to be removed from
your list. Therefore, it is important that you remove people from your
list when they have requested it. That can be accomplished
automatically if you use a removal link in your ad and you use the
right email application. I will go into detail about the right email
application later.
Now, I want to introduce you to the data
harvesting
system that I use to collect the names, email addresses, phone
numbers and other data of
internet marketers. The name of the system is TFAN which stands for The
Final Answer Now.
TFAN
is more that just a system for harvesting data. You can also create
other tools that will perform automated tasks such as auto-posting,
auto-replying and auto-mailing.
Click Below for more
information on TFAN
The Final Answer Now
When you purchase TFAN from
my affiliate link be sure to let me know and I
will give you the following Bonuses. They are 2 excellent Traffic
Courses that will teach you how to get more traffic to your website.
Click the links and check them out now:
1)
The Web Marketers Traffic
Course
2) The Google Traffic Pump
System
These 2 courses come with Resell Rights so you can sell them and you
can also use them as bonuses.
Now that you know how to find the best prospects
for your Buyers list you need to know what kind of Email Application to
use to contact your prospects.
Should
you use Email Software installed on your computer or an Email
Script installed on a Server?
The short answer is that you should use
both. You should use an email script installed on a
server to send mass emails or campaigns and to process unsubscribe
requests. You should use email software installed on your computer to
reply to questions and for reverse email marketing.
You could use email software installed on your
computer to send mass emails and process unsubscribe requests but there
are a few good reasons why you should not do that. The main reason is
that your IP address will be displayed in each email that you send and
if people contact your ISP and accuse you of spamming then your ISP may
terminate your service! Another reason not to use email software to
send mass email campaigns is that it uses your computer's resources and
may slow down your computer making it difficult for you to use your
computer to perform other tasks. Your computer may crash and then you
will have to reboot it causing you to lose unsaved data and waste your
valuable time. A server running a UNIX based operating system is much
more stable than a computer running WINDOWS.
Email Script installed on a
Server
There are certain features that you should look for
when choosing an Email Script to install on a server. There are some
simple scripts that you should avoid. For example, you do NOT want to
use an email script like ZIP SENDER that requires you to keep a window
open on your web browser. If your computer or your web browser crashes
during an email campaign- you may have to start your campaign over
again. Sending duplicate emails will not make you more popular and it
will make you look unprofessional!
Click below to see a
demonstration of ZIP SENDER.
Zip Sender Demonstration
Here are the features that you should look for when
choosing an email script:
-
Simple to Install
-
Simple to Learn How to Use
-
Uses MYSQL Database
-
Stores Unlimited Mailing Lists
-
Stores Unlimited Messages
-
Can Create Unlimited Custom Fields
-
Can Import Lists
-
Can Export Lists
-
Can Send via SMTP or Sendmail
-
Can Send Broadcasts Immediately or Schedule for
Later
-
Can Control Sending Speed (by only sending 1 email
after a certain # of seconds)
-
Can Personalize Messages from Custom Fields of List
-
Can Add and Remove Prospects and Edit Prospects
Data Manually
-
Option to use Unsubscribe Link (subscriber is
automatically removed from list)
-
Option to receive Email when someone Unsubscribes
-
Link Tracking (shows you the people who clicked a
specific link in your message)
-
Can Export Prospects who Clicked a specific link
-
Can Process Bounces and Remove those Prospects from
List
-
Bulk Removal- Ability to Purge Prospects that are
in another list.
Some of the features listed above do not need an
explanation but I want to go into more detail about the ones that do
and explain why you need them.
Controlling the Sending Speed is
necessary for 2 very good reasons:
1) If your script is hosted on a shared server then
the number of emails that you can send will be limited. The limit may
be by the hour or by the day. When you are looking for a webhost to
host your email script, the first thing you should do is contact them
and find out about their email sending limit.
2) Another important reason for being able to
control the speed of your email application is that many of the major
email providers will only accept a certain number of emails from the
same IP address within a specified time. If you set your email
application to send 1 email every 15 seconds then you should be fine.
That may seem slow but sending at that rate equates to more than 5,700
emails in 24 hours. If you want to send faster than that then install
another email script on a different domain with a different IP address.
The faster you send from the same domain and IP address, the faster
your emails will be blocked!
Bounce Processing is an
essential feature for your email script unless you are going to
retrieve the bounces in an email application on your computer and
process them there. Keeping your email lists clean (removing
undeliverable email addresses) is necessary for 2 very good reasons:
1) Some email providers will start blocking all of
your emails if you send too many emails to undeliverable email
addresses within a specified time.
2) Removing the undeliverable addresses from your
list will save you time. It will take less time to email the list the
next time if you have removed the undeliverables. If you keep a master
undeliverable list then you can compare it to any new email lists that
you get and purge the undeliverables from the new list before you mail
to it.
Link Tracking is an essential
feature for an email script for 4 very good reasons:
1) It enables you to choose the best email ads or
messages by seeing which ad generated the most clicks on your link. Be
sure to split your list equally in order to obtain valid results.
2) It enables you to determine the responsiveness
of lists by comparing the number of clicks to the number of emails
sent. Be sure to send the same ad in order to obtain valid results. If
you have a responsive ad but it generates less than 5 clicks for every
1,000 emails sent then you have a sorry list. Save the data of those
who clicked a link for more information and don't waste your time
emailing that list again!
3) It enables you to create a responsive list by
creating a new list from the people who clicked your link for more
information. Some people will not complete an opt-in form because they
want to remain private but they may be interested in your offers and
buy!
4) It keeps the domain names of your website or
squeeze pages from getting blocked. Link tracking uses a tracking link
that has the same domain name as your email script. When someone clicks
the tracking link in your email ad, they are redirected to your website
or squeeze page which should be hosted on another domain.
Having an Unsubscribe Link
where the unsubscribers are removed automatically from the list is a
great feature that will save you a lot of time and help to keep you out
of trouble.
Another great feature is the ability to receive an
email notification each time someone unsubscribes. You should configure
the email application on your computer to automatically add the email
addresses of unsubscribers to an address book that you created
specifically for the unsubscribers. Before you email a new list you
should export the unsubscribers from the address book and import them
into a Master Removal list in a database. Then you should purge the new
email list of unsubscribers before you email the new list.
The Bulk Removal feature will
save you a lot of time by enabling you to remove email addresses
automatically instead of having to do it manually and also to keep you
from sending duplicate emails if you use it properly. Here are 3 ways
to use it:
1) Before you begin a campaign to a new prospect
list, remove the people who are in your Master Removal list.
2) After a campaign, remove people who clicked a
link for more information from a prospect list.
3) After a campaign, remove opt-ins from a prospect
list.
Recommendation:
AMLM (Autoresponder
and Mailing List Manager): It can function as an Autoresponder as well as a
Bulk Email Sender. It has all of the features listed above plus many
more. The script is very stable and can handle large lists and mails
for days without any problems. AMLM can be purchased for less than
$100. If you don't want to install the AMLM script yourself then you
can pay to have it installed for only $25.
When you purchase AMLM from
my affiliate link I will send you my Master Removal list and my Master
Undeliverable list! If you use them to remove the bad email addresses
from your lists it will save you a lot of time and trouble!
Click below for more information about
AMLM
Autoresponder and Mailing List Manager
Now that you know that you need an email script to
contact your prospects, you need a server to to host your email script.
You may want to start off with Shared Hosting but a Virtual Private
Server (VPS) will be much better.
I use Jaguar PC for my hosting service and I use a
Virtual Private Server. I have used their service for Email Marketing
for years so I can recommend them for that even though their technical
support could be better. If you can recommend other hosting services
that you have used for Email Marketing then please send me an email.
There is no limit on the number of emails that you
can send if you use their VPS hosting service. The email sending limit
for their Shared hosting service is 1,000 emails per hour which is the
highest sending limit that I have found for a Shared hosting service.
A limit of 1,000 emails per hour is sufficient if
your email lists contain very few bad email addresses. The problem is
that the mail server will try to resend some bounced messages for
several days. The email is in a queue waiting to be resent and as long
as it is in the queue it counts toward your sending limit. If you are
emailing a list for the first time then it will probably contain a lot
of bad email addresses. If you are sending thousands of emails then
eventually you will reach your limit because of all the bad email
addresses in the queue and you will not be able to send any more emails
for awhile. That will not be good for your business so it is worth
paying the extra money for a VPS if you are going to use it to send
mass emails.
Another good reason for using a Virtual Private
Server is that you can purchase additional IP addresses and assign each
one to a different domain in your Web Host Manager (WHM). Then you can
go to the Exim Configuration Editor in WHM and under Domains and IPs-
you can check the box there which will cause the outgoing mail to be
sent from the domain's IP address instead of the main IP address of
your VPS. If you can't figure out how to do this then just submit a
support request and let Jaguar do it for you.
You want to be able to do what I just described in
case one or more of the major email services start blocking your
emails. They may start blocking your emails because one of their
customers reported you for spamming or because you tried to send too
many emails within a specified time. They may also start blocking your
emails if you sent too many emails that bounced. They usually key on
your IP address to block your emails but sometimes they key on your
domain name.
If you have your email script installed on more
than one domain name with different IP addresses then you can start
emailing from a domain/IP that is not blocked. The more emails that get delivered, the more
money you can make!
Click below
for more information on a Jaguar Virtual Private Server
Jaguar Virtual Private Server
Click below
for more information on a Jaguar Shared Server
Jaguar Shared Server
If you order VPS hosting be sure to pay the extra
fee per month for cPanel. It will be much
easier to do things on your server with cPanel installed. It is very
user friendly! The best way to learn how to use cPanel is by watching
video tutorials.
Click below
to Get FREE cPanel
Video Tutorials
FREE
cPanel Video Tutorials
Email Software installed on a
Computer
As I mentioned previously, you should use email
software installed on your computer to respond to questions and for
reverse email marketing. You may also want to use it to process your
bounces especially for your best lists like your opt-in lists.
Processing bounces is NOT for the beginning Email Marketer so you will
probably want to use an email script that can process the bounces
instead. If you do decide to process the bounces on your computer then
it will take you a lot of time to create the filters and you will need
to know how to use a database application like MS ACCESS. It is a good
idea NOT to use the Microsoft Email Application that is already
installed on your computer if you use a WINDOWS operating system. Those
email applications are more susceptible to viruses and other malware.
Here are the features that you should look for when choosing email
software:
-
Simple to Install
-
Simple to Learn How to Use
-
Can Create Unlimited Accounts
-
Can Create Unlimited Folders within Accounts
-
Can Store Unlimited Message Templates
-
Can Create Unlimited Address Books
-
Can Import and Export Lists or Address Books
-
Can Create Unlimited Filters
-
Can Send Automated Replies
-
Can Forward or Redirect Messages Automatically
-
Can Install Anti-Virus and Anti-Spam Plug-ins
Recommendation:
THE
BAT (Professional Edition): It has all of the features
listed above plus many more. It costs less than $50. I have used the
software for years and it is very reliable.
I recommend that you purchase the AGAVA Antispam
Servant which is a
trainable anti-spam plug-in for THE BAT that costs only $14. It will
save you a lot of time because it moves spam into a junk folder. You
will be able to go through them faster and delete them all at once. It
works very well at filtering spam after you have trained it.
Click below
for more information about THE BAT
The BAT Email Software
Click below for more
information about
the AGAVA Antispam Servant
AGAVA Antispam Servant
Steps You Need To
Take To Get Started
1)
Purchase the Data Harvesting System or Buy my Marketing Lists:
Purchase the TFAN system and start
harvesting prospects email
addresses and other data in order to build your Buyers list.
It will
take time to learn the TFAN system and it is not for people with poor
computer skills. If you do not want to take the time to learn
the
TFAN system I have a simpler and cheaper solution. Click the link below and
visit the Elite Software Store and check out Web Macros Free and Web
Scraper Lite.
Elite Software Store
2) Buy
at least 2 Domain Names: You will need at least
one for your AMLM email script and one for your squeeze pages. If you
can afford more than one copy of the AMLM email script then buy more
and a buy a domain name for each copy. You will get blocked by some
major email providers eventually. When you get blocked you should mail
from another domain name on a different IP address and not use the
blocked IP address and domain name until it is no longer being blocked.
That could take weeks!
If you only have one copy of AMLM and your domain
name gets blocked then you will have to move it to another domain. If
you can't do it yourself then you will be paying to have it done and
waiting until it is done before you can start mailing again. If you
don't have another domain name to install it on then you will have to
buy one and wait for the DNS to propagate before you can start mailing
again. Therefore, buy an extra domain name and have it hosted on your
VPS even if you cannot afford an extra copy of AMLM. Remember, the more emails that get
delivered the more money you can make!
MORE EMAIL MARKETING TIPS:
-
You don't want the domain name for your squeeze
pages or website to get blocked so don't send mass emails from it or
use the domain name in your email ads. Use a tracking link instead.
-
Pay the extra money for private registration so
that it will be more difficult to find out who you are. It will also
save you time because you will not receive as much spam since
the email address that you used for registering your domain will not be
available to the public.
-
Picking domain names to use for your email script
is not that important but it is important for your website or squeeze
pages.
Click the banner for an
excellent source for domain names and web hosting for your squeeze
pages. FREE
Private Registration- 1st year
3) Buy
2 Web Hosting Accounts: Get a VPS for your AMLM
email script(s) and a Shared server for your Squeeze
page(s). I have already discussed why I recommend a VPS for
your AMLM email script(s). A Shared server will be sufficient to host
your website or squeeze pages and autoresponder script if you decide to
use your own autoresponder script instead of an autoresponder service.
Click below
for more information on a Jaguar Virtual Private Server
Jaguar Virtual Private Server
MORE EMAIL MARKETING TIPS:
-
Get a Shared hosting account from Namecheap to host
your Website and/or Squeeze Pages and Autoresponder script if you
decide to use your own. AMLM also functions as an autoresponder so get
another copy and you will not have to learn how to use another
application. The email sending limit for a Shared server with Namecheap
is 200 emails per hour which is sufficient to send autoresponses. The
Pro Hosting package with Namecheap is only $6.95 per month or $69.95
per year.
-
Set up 2 email addresses at each domain where you
plan to install the email script to use in your email script. One will
be used for your From email address (firstname@yourdomain) and the
other will be used for the Return-path email address which is used for
bounce processing (bounces@yourdomain).
4) Get
Your Squeeze Page(s): Create Them or Buy Them
MORE EMAIL MARKETING TIPS:
-
Have a Squeeze Page for each income opportunity,
product or service that you are promoting.
-
Get a freebie to give away to your subscribers. Zip
it and upload it to a server. If you are creating a free report, review
the instructions for that here: Internet Marketing Resources
-
Add your autoresponder code to your squeeze page(s)
and test your squeeze page(s) to be sure they are working properly.
Click below
for more information on Squeeze Pages
Squeeze Pages or Lead Capture Pages
MAGIC
SUBSCRIBER
In addition to using squeeze pages another tool you
can use is Magic Subscriber. Remember the popup that you saw right
after you came to this page? That popup was created with Magic
Subscriber. It enables you to build your email list without a webform
and it works with most autoresponders. Click the button below to see
how it works and to get more information about Magic Subscriber if you
did not opt-in when it popped up before.
5) Get
An Autoresponder: Buy a Script or Buy the Service. Either way you
need to learn how to use it.
MORE EMAIL MARKETING TIPS:
-
Create an autoresponder campaign for each income
opportunity, product or service that you are promoting.
-
Use your autoresponder to send similar offers.
Click below
for more information on Autoresponders
Autoresponders
6) Buy the AMLM
Email Script(s): Install it yourself or pay for the installation.
Then learn how to use it.
When you purchase AMLM from
my affiliate link I will send you my Master Removal list and my Master
Undeliverable list! If you use them to remove the bad email addresses
from your lists it will save you a lot of time and trouble!
Click below for more information about
AMLM
Autoresponder and Mailing List Manager
7) Setup
the Email Software on Your Computer: Buy THE BAT, install it and
learn how to use it or use the email application already installed on
your computer.
MORE EMAIL MARKETING TIPS:
-
Create an account for each installed email script.
-
Create at least one account for your autoresponder.
-
Create a message template for reverse marketing to
promote harvesting software and other products and services related to
your niche.
-
Create a Marketers address book and when you
receive solicitations or questions from Marketers- add their data to
the address book and use reverse marketing.
-
Create an Unsubscribers address book.
-
Create a filter for unsubscribe notifications and
remove requests so that the email addresses will automatically be added
to the Unsubscribers address book. People who do not put REMOVE or
UNSUBSCRIBE in the Subject will have to be added manually.
8)
Procedures for Building Your Lists: Now that you have all your
tools and everything set up I will go over the procedures you need to
follow to build your lists.
Your main goal should be to build a list of BUYERS!
Everyone with an email address is NOT a potential buyer for what you
are offering. That is why you must start with lists of people who are
potential buyers or prospects in your niche or market. Remember, that
the niche I will be focusing on is Making Money Online or Internet
Marketing.
If you are looking for people to join your income
opportunity then obviously the best prospects are people who are
interested in looking at income opportunity offers. The best place to
find those people are in the membership lists of income opportunity
programs! Income opportunities come and go so even though most members
of a particular program will not be interested in looking an an income
opportunity NOW, they may be interested later. However, there will be
some people in the list who are not doing so well in that particular
program so they will be interested in looking at other income
opportunities NOW!
Active members of an income opportunity program
will most likely be interested in what you are offering if it will help
them to Make More Money in their program. That may be a product or
service or prospects for their opportunity! Offer them something they
NEED and you will get what you want which is MONEY of course.
Therefore, while your primary goal may be to find people for your
income opportunity- be ready to offer people who are not interested in
your business something they need to build their business!
List Definitions
Now, I will explain how to build lists of BUYERS.
First of all, I will define some list names to help you better
understand what I am going to explain.
C Lists: The lists of people that you
start with to build your Buyers Lists will be referred to as C Lists or
Prospect Lists. That may be lists that you purchased but the best lists
will most likely come from the data that you harvest. Eventually you
should have quite a few C Lists.
B Lists: The lists of people who
click the links for more information about your offers will be referred
to as Link Clickers. The list of people who send you solicitations
about your market or niche (internet marketing for example) will be
referred to as Solicitors. Link Clickers and Solicitors are also
referred to as B Lists.
Since the people in your B Lists performed some
kind of action like clicking a link for more info or responding with a
question or similar offer, they are more likely to become buyers than
people in your C Lists.
You may have several B Lists. For example, one B
List may consist of people who clicked a link for more info about an
income opportunity or replied with a question about your opportunity.
Another B List may consist of people who replied with a question about
data harvesting software or clicked a link for more info about it.
A Lists: The lists of people who fill
out an opt-in form on your squeeze pages with a valid email address
will be referred to as your A Lists or Opt-In Lists.
The people on your A Lists are much more likely to
become buyers than people in your B Lists. They performed 2 actions:
They read your email and clicked a link for more info and then they
read your squeeze page and opted in to receive even more information.
You may have several A Lists. For example, one A
List may consist of people who opted in to receive more information
about an income opportunity. Another A List may consist of people who
opted in to receive more information about a particular product or
service.
You should have each squeeze page tied to an
autoresponder with several follow-up messages. Some people will not buy
from you right away so keep contacting them about your offer and also
send them other related offers.
Buyers Lists: The lists of
people who Made You Money are your Buyers Lists. You may have several
Buyers Lists. For example, one may consist of people who joined your
income opportunity. Another may consist of people who purchased data
harvesting software.
You want your Buyers Lists to be categorized so
that you can send them similar offers. If what they bought HELPED them
then they will probably buy from you again and again!
Procedures
1) To build your BUYERS List as fast as possible
you need to start with the most targeted lists that you can find. You
must start with a good prospect list or C List. You should always be
searching for good C Lists. Your success depends on it! To get the best
C lists available click below.
Click below for The BEST
Prospect Lists.
Best Lists for Marketing
2) You want to create an ad that will generate the
most clicks on your link for more information so you need to test
different ads and different subject lines. The way to do that is to use
a procedure called split-testing.
-
Split one of your large C Lists equally into at
least 2 segments with at least 2,000 people in each segment.
-
Create an ad for each segment. Keep your ads very
short! The purpose of your ad is to get people to click a link for more
information and go to your squeeze page.
-
Create an account in AMLM or your email script.
-
Create custom fields in the account if you plan to
use more fields than first name and email address.
-
Make a copy of the account for every list segment.
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Import your list segments into each account.
-
Create the tracking link for each account using the
link to your squeeze page. Even though your prospects will be going to
the same squeeze page the tracking link for each account will be
different.
-
Copy and paste each ad into the different accounts.
-
Copy and paste the correct tracking link into each
ad.
-
Send the 2 email campaigns.
-
A couple of days after your campaigns have finished
count the clicks for each campaign. The ad that generated the most
clicks for more information is the winner.
-
Do the same thing over again comparing a new ad to
the winning ad until you have created the most responsive ad possible.
Be sure to keep the body of the ad the same sometimes and test a new
subject.
3) Now that you have a great ad you need
to create the best squeeze page that you can. The purpose of your
squeeze page is to generate Opt-Ins or an A List. You want to convert
as many Link Clickers into Opt-Ins as possible so that they will be in
your autoresponder to receive follow-up messages about your offer and
to receive related offers. You will accomplish this by using
split-testing.
Note: Most autoresponder services will not allow
you to import lists but if you are using your own autoresponder script
you could import your B Lists into your autoresponder. However, since
those on your B Lists have not actually opted in they may report you
for spam so you may not want to do that. Your autoresponder should be
on the same domain as your squeeze pages and you do not want that IP
address or domain to ever get blocked. Therefore, it is best to send
follow-up messages and new offers to your B Lists from your email
script.
-
Create 2 different Squeeze pages. Improving your
squeeze page could be as simple as changing the freebie you are using
as an incentive to get people to opt-in. So you could start by making a
copy of your squeeze page and only change the information about your
freebie. Or you could use the same the freebie and change some of the
text or information about your offer.
-
Upload the 2 Squeeze pages to your server.
-
Create a new account in your autoresponder and all
of the messages and copy it so that you have 2 new accounts. If you
already have an autoresponder account created with the appropriate
messages then just make 2 copies of it.
-
Split one of your C Lists equally into 2 segments
of equal size.
-
Create a new account in AMLM or your email script.
-
Copy and paste your best ad into the new account.
-
Make a copy of the account so that you have 2 new
accounts.
-
Import your list segments into each account.
-
Create a tracking link for each account using the 2
different links to your 2 different squeeze pages.
-
Copy and paste the correct tracking link into each
ad.
-
Send the 2 email campaigns
-
A couple of days after your campaigns have finished
count the clicks for each campaign. The number of clicks will not be
the same but they should be close because you mailed the same ad to the
same list. You just split the list.
-
Count
the number of opt-ins that each squeeze page generated and compare the
number of opt-ins to the number of clicks from each campaign. The
squeeze page that has the lowest number of clicks per opt-in is the
winner. For example if squeeze page A generated 5 opt-ins from 25
clicks then that would be 5 clicks per opt-in. If squeeze page B
generated 10 opt-ins from 30 clicks then that would be 3 clicks per
opt-in. Therefore, squeeze page B is the winner.
-
Do the same thing over again comparing a new
squeeze page to the winning squeeze page until you have created the
best converting squeeze page possible.
4) You will be able to determine which prospect
lists or C Lists are the best after you have mailed them by comparing
the number of clicks to the number of emails sent. Of course the ads
need to be exactly the same and the deliverability of the lists need to
be the same in order to be valid but you will know enough to be able to
determine if it is worth your time to email a list again. Once you have
determined the best ad and squeeze page to use in a campaign you should
email your best C Lists again.
If you used bounce processing and an unsubscribe or
remove link in your previous campaign each C list will be smaller and
much cleaner than before. Most of the bad email addresses will have
been removed. However, email addresses go bad and people decide to
unsubscribe all the time so a particular C List will always be
shrinking as long as you continue to send emails to it.
Before you start another campaign to your C Lists
you need to remove all the Link Clickers (B Lists). They will still be
in your C Lists so you want to remove them and keep them in separate
lists. Since everyone who opted in clicked a link first, the Opt-Ins (A
Lists) will be removed when you remove the Link Clickers. The Opt-Ins
will also be in your Link Clickers list so you want to remove them from
there. You can use Bulk Removal in AMLM to accomplish these tasks. Here
are the steps:
-
After you have logged in to AMLM open the account
or C List that you want to contact again.
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Click on Link Tracker from the menu.
-
Click on Active Prospects from the menu.
-
If you used more than 1 link choose the appropriate
link.
-
Click on Show.
-
Save the file of Link Clickers to your computer.
-
Open the file in a spreadsheet. Use Excel
(Microsoft Office) or Calc (OpenOffice). OpenOffice is FREE and it is
similar to Microsoft Office. To get it click here: Open
Office
-
Copy the email addresses (Ctrl C).
-
Go back to AMLM and click on Subscriber Manager
from the menu.
-
Click on Bulk Removal from the menu.
-
Paste the email addresses in the box (Ctrl V).
-
Click on Remove Prospects.
-
Click on Remove Prospects again and the Link
Clickers will be removed. If you were promoting more than one thing in
your campaign and used an additional tracking link then you need to
repeat the steps above.
-
Create a new account in AMLM for each list of Link
Clickers and import them.
-
Go to the appropriate account or list in your
autoresponder.
-
Export the Opt-Ins to your computer. Be sure to
save them so you will have a copy in case something happens to your
database on your server.
-
Repeat steps 7 and 8.
-
Go back to AMLM and open the account for your Link
Clickers.
-
Click on Subscriber Manager from the menu.
-
Repeat steps 10 - 13 and the Opt-Ins will be
removed from your Link Clickers. If you created more than one Opt-In
list from the previous campaign then repeat.
-
Click on Export list from the menu.
-
Choose the format you want and export All to a File.
-
Click the Export button.
-
Save the file to your computer. Now, you have a
backup copy of your Link Clickers.
5) Before you begin a campaign to a new C List you
need to remove any people who are in your Master Removal List. That is
the most important thing you can do to stay out of trouble!
Now that you know how to use the Bulk Removal
feature in AMLM it should not be a problem for you. Here is what you
need to do...
-
Configure AMLM to send email notifications when
someone unsubscribes.
-
Configure THE BAT or your email application on your
computer to add the email addresses from the Unsubscribe notifications
to a special address book that you created specifically for
Unsubscribers.
-
Export the Unsubscribers from your address book.
-
Import the Unsubscribers email addresses into a
database and/or Save them in a text file.
-
Copy and paste the email addresses into AMLM.
-
Delete all the Unsubscribers from the Address Book
in THE BAT or the next time that you export them you will have
duplicates in your Master Removal List unless you know how to remove
the duplicates.
QUESTIONS??? Please
contact me and I will help you if I can.
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